2 How might Lupin overcome the challenge of helping employees with technical expertise to cultivate general management skills? Lupin Limited is a pharmaceutical company headquartered in Mumbai, India. Lupin produces a range of generic and branded formulations and active pharmaceutical ingredients for markets worldwide. Dr DeshBandhu Gupta started the company with 5,000 rupees

(£58). It is currently the second-

fastest-

growing pharmaceutical company in India, with reported sales worth US $477 million (Lupin, 2012).

Gupta believes that employees are Lupin’s core strength and the key to company growth.

Lupin faced increased competition following the significant growth of the pharmaceutical industry in India. Increased urbanisation, accessibility to and affordability of drugs, and the expiration of a number of major patents from 2009 to 2013 have opened up a large generic market for India (Sharda, 2010). Gupta was concerned about Lupin’s ability to manage talent in the fast-

growing and insular industry and to retain future leaders in the face of increased competition. As a result, talent management has become one of the most important pillars of the company.