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Cognitive dissonance theory predicts that a person who willingly performs an act that carries a large cost, whether the cost is monetary or otherwise, will
Cognitive dissonance theory predicts that a person who willingly performs an act that carries a large cost, whether the cost is monetary or otherwise, will
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The Economics of Public Issues
Authors: Roger LeRoy Miller, Daniel K. Benjamin, Douglass C. North
19th edition
134018974, 134018973, 9780134020532 , 978-0134018973
