Question
Coke Zero ran an advertising campaign that promised, real Coca-Cola taste and zero calories. This campaign focused primarily on: Choice 1 of 5:Functional valueChoice 2
Coke Zero ran an advertising campaign that promised, "real Coca-Cola taste and zero calories." This campaign focused primarily on:
Choice 1 of 5:Functional valueChoice 2 of 5:Psychological valueChoice 3 of 5:Monetary valueChoice 4 of 5:Transaction valueChoice 5 of 5:Awareness
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
