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Cola Wars Continue: Coke and Pepsi in 2010 by David Yoffie and Renee Kim In short answer form please answer: What are the underlying economics

Cola Wars Continue: Coke and Pepsi in 2010 by David Yoffie and Renee Kim

In short answer form please answer:

  • What are the underlying economics of the industry?
  • What are the relationships between different stages in the value chain in an industry?
  • What is the relationship between competitive interaction and industry profits

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