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Cola Wars Continue: Coke and Pepsi in 2010 Industry Analysis 1. Why is the soft drink industry so profitable? 2. If concentrate manufacturing is so

Cola Wars Continue: Coke and Pepsi in 2010

Industry Analysis

1. Why is the soft drink industry so profitable?

2. If concentrate manufacturing is so profitable, why have so few firms successfully entered this business over the last century?

3. How has the competition between Coke and Pepsi affected the industry's profits?

4. Will Coke and Pepsi sustain their profits through the 1990's and beyond? What would you recommend to Coke to insure its success? To Pepsi?

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