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Cola Wars Continue: Coke and Pepsi in 2010 Why has the soft drink industry historically been so profitable? Why are the levels of profitability so

Cola Wars Continue: Coke and Pepsi in 2010

  1. Why has the soft drink industry historically been so profitable?
  2. Why are the levels of profitability so different between the concentrate business and the bottling business?
  3. How has the competition between Coke and Pepsi affected the industry's profits?
  4. How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated soft drinks?

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