Cole is the CEO of a car company, and discovers that one of the company's cars has a dangerous mechanical defect and should probably be recalled. Cole believes in his heart that a recall is the right thing to do$,$ but he knows that the cost of a recall will decrease profits for the upcoming quarter substantially. His company has been trying to get some additional financing to grow the company, but the potential investors have said that unless he can increase its profits by the upcoming quarter, they won't invest. If he does not initiate this recall, his company's profits will meet this threshold and it will get the additional investment. Cole is really worried about the long$-$term viability of the company without this additional investment, so he pushes his thical concerns to the back of his mind and does not initiate the recall. Which of the following behavioral ethics factors best explains Cole's actions?

Framing

Conformity Bias

Ethical Fading

Incrementalism