Cole sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data:
	Per Unit
	Designer	Moderately Priced
Average sale price	$195	$83
Average variable expenses	95	22
Average contribution margin	100	61
Average fixed expenses (allocated)	20	15
Average operating income	$ 80	$46
The Cole store in Reno, Nevada, has 8,000 square feet of floor space. If Cole emphasizes moderately priced goods, it can display 560 items in the store. If Cole emphasizes designer wear, it can only display 240 designer items. These numbers are also the average monthly sales in units.
Requirement
1. Prepare an analysis to show which product the company should emphasize.