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Colgate - Palmolive used research to watch consumers in their homes brushing their teeth. The research provided interesting information on the state of toothbrushes and

Colgate

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Palmolive used research to watch consumers in their homes brushing their teeth. The research provided interesting information on the state of toothbrushes and brushing habits in a natural setting.

open

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ended

survey

experiment

dichotomous

ethnographic

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