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Colgate Palmolive's successful strategy against its arch rival Procter & Gamble could be identified as: a . Renewal strategy ( retrenching into the U .
Colgate Palmolive's successful strategy against its arch rival Procter & Gamble could be identified as:
a Renewal strategy retrenching into the US
b Stability strategy concentrating on existing products
c Growth strategy concentrating on existing customers
d Competitive advantage becoming stronger in marketsproduct lines where P&G is not already dominant
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