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Collaboration between Nike with Michael Jordan B2B partnership and product is Air Jordan. Explain the following. 1. Overview of strategic alliance 2. Market impact of

Collaboration between Nike with Michael Jordan B2B partnership and product is Air Jordan. Explain the following.

1. Overview of strategic alliance

2. Market impact of alliance

3. Customer engagement strategies for Air Jordan

4. Brand Evolution

5. Business model impact.

6. Future opportunities for this

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