• Collect an ad that represents each of the four types of message appeals and discuss how these appeals are utilized. You should collect one ad per message appeal.

Emotional/Rational

Sex

Fear

Humorous

• Define the three levels of product categorization. Relate these three levels to a health club.
• Provide two different ads which demonstrate a store’s effort to cultivate a particular image among consumers. Discuss whether or not the ads are effective.
• Provide two ads for the same generic product (such as clothing, food product, personal care product, etc) that are aimed at different social classes. Explain how they differ.
• Go to www.seventeen.com and examine what is in style or “cool” for teens. How has style and “coolness” changed since you were a teen? Discuss marketing efforts to persuade teens were used on the website. Did you find the style changes attractive and appealing? Explain your feelings.