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College tuition and fees have increased 440 percent since 1980. Meanwhile the average family's income has risen less than 150 percent. Consequently, university marketing professionals
College tuition and fees have increased 440 percent since 1980. Meanwhile the average family's income has risen less than 150 percent. Consequently, university marketing professionals are increasingly tasked with providing evidence of the value of higher education. This scenario illustrates the impact of ________ on marketing decisions
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