Collin's Credit Union (CCU) has approached you as a marketing consultant to draft a budget proposal that includes all channel aspects of the marketing menu. Using the communication channels and budget allocations here, construct two additional budget options - economy and optimum. The economy version needs to be at least 15% more affordable than the total standard option. The optimum version needs to be at least 20% above the total standard option. What is our rationale on what channels increased or decreased and why.

Standard Proposed (Economy: -15% of total standard option) TV $152,000 Broadcast & Cable 16 weeks Terrestial Radio $87,000 16 weeks Outdoor- $109,000 Billboards/Benches Local PreRoll- $32,000 Banners-Mobile 16 weeks Pandora $25,000 16 weeks Facebook $5,000 Promoted Posts 24 weeks Twitter Promoted $5,000 Posts 24 weeks SMS/Text Messaging $5,000 1000 Messages Google Adwords $25,000 26 weeks Email Marketing $45,000 Competitive Research $12,000