Column A Column B 1. A company ignores market segmentation a. Micromarketing differences and goes after the entire market with one market offer b. Concentrated Marketing 2. Instead of going for a small share of a large market, the firm pursues a large share of one or c. Differentiated Marketing a few small markets. d. Undifferentiated Marketing Strategy 3. A company targets several market segments and designs separate offers for each 4. The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations