Column A Columnn B 1. a. person who makes the actual purchase 2. b. targets the strongest appeal for certain groups multi-segment strategy generation segmentation target segment I ideal customer 3. c. targets two or more market segments 4. 5. psychographic segmentation demographic segmentation d. accounts for the time of a purchase e. financial gains/losses of a marketing effort f. divides customers by location 6. 7. g. gives approval to put funds toward a purchase 8. decision maker market segmentation behavior segmentation h. is most likely to be a repeat customer divides consumers by buying habits 9. 10. influencer 1. occupation, religion, age, etc. 11. benefits segmentation 12 geographic segmentation 13. purchasing pattern segmentation k their opinion affects the purchasing decision 1 people who are most likely to buy a product m. baby boomers, milennials, etc. n. identifies the most likely purchasers o includes factors like social class and lifestyle 14 return on investment 15 buyer