Column E manufactures a highly differentiated group of personal computers, software, and consumer electronics.

Look at cash and short-term investments, receivables percentage and turnover, inventory percentage and turnover, long-term marketable securities, long-term debt, dividend payout ratio, and other ratios and line items.

How will these ratios help you determine the firms strategy?

Column ratios of analysis:

Cash & ST Investments: column E = 14, column F = 41

Inventory: column E = 1, column F = 16

Inventory Turnover: column E = 62.8, column F = 3.9

Research and Development (R&D): column E = 3, column F = 13

Net Income: column E = 23, column F = 4

Dividend Payout: column E = 21.8%, column F = 0%

Long Term Debt: column E = 18, column F = 0

Net Profit Margin: column E = 22.8%, column F = 3.8%