comapny: Rivian

Instructions:

Build a compelling pitch$/$presentation for the class

The final presentation should include:

a company overview $-2$ points

a DETAILED target audience $($demographics & psychographics$)-5$ points

a visually appealing persona $-5$ points

a business goal $-$ it is up to you to define it$.$ It can be whatever you want. Examples: increase sales, increase brand loyalty, acquire new customers, etc. $2$ points

your big idea for the marketing campaign $-5$ points

STEPPS framework $($explain how your idea aligns with the STEPPS elements$)10$ points

a slogan $1$ point

communication channels $+$ explain why you$$re choosing those channels $+$ examples of the kind of content you will share $.$ It can be existing posts$/$ads if needed $10$ points