Question
Come up with a strategy (4sentences) for the need below and specify which type it is ( cost leadership, differentiation, focus on buyer-customer group, focus
Come up with a strategy (4sentences) for the need below and specify which type it is ( cost leadership, differentiation, focus on buyer-customer group, focus on product or focus on geography):
"Based on the percentage of the population that uses mobile money in Nigeria accounting for 3.3% and BitPesas improved security and transparency platform, businesses and individuals will have to pay extra fees for transactions. the company needs to operate in Nigeria as an opportunity to create savings group since the latter does not occupy center stage in Nigeria due to the existence of a relatively advanced payment system".
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