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Comic book sales have hit record highs due to the volume of comic book - based movies achieving great success. With each new movie and

Comic book sales have hit record highs due to the volume of comic book-based movies achieving great success. With each new movie and character announcement, collectors and investors feed off the speculation. Many collectors send their books for grading, certification, and encapsulation to protect their investments. The Exceptional Service Grading Company provides those services and wants to expand to assessing other publication formats, such as certifying large magazines and movie posters.
What is the companys financial position? Please refer to the income statement and balance sheet for the Exceptional Service Grading Company available here. Using the learning resources provided in the Reading Assignment, perform a financial ratio analysis of the company using the following ratios:
Gross profit margin
Current ratio
Debt ratio
Locate two other ratios to calculate. Define them and explain their purpose and how they add value to your analysis.
Select significant lines from the financial statements and provide an observation of their trends. For example, if the account is increasing or decreasing in value, what would that indicate?
Draw some conclusions based on your observations. For example:
Is there any viability for a new project?
Why do you think the assets of the company went up from 2017 to 2018?
What implications does this have?
What follow-up questions do you have to ask the companys management?
Logically support your observations. Explain the limitations when using ratio analysis of financial statements.
In this paper, please include the following:
Provide the correct values for the calculations
Explain your approach to the problem.
Support your approach with references, and execute your approach.
Provide an answer to the case study questions with a recommendation.
Balance Sheet items 20182017
CURRENT ASSETS
Cash 456,500222,400
Receivables 3,936,4003,320,000
Inventory 89,800100,200
Other assets 1,169,500934,300
Total current assets 5,652,2004,576,900 Current ratio 2017:
Current ratio 2018:
LONG TERM ASSETS
Note Receivable 380,600280,700 Some additional debt acquired in 2018
Equipment (net of depreciation)975,0001,017,800
Total long term assets 1,355,6001,298,500
TOTAL ASSETS 7,007,8005,875,400
LIABILITIES AND STOCKHOLDERS' EQUITY Debt ratio 2017:
Debt ratio 2018:
CURRENT LIABILITIES
Accounts payable 2,783,1002,805,700
Note payable (current maturities)277,550272,550
Other accrued liabilities 265,300214,600
Total current liabilities 3,325,9503,292,850
LONG TERM LIABILITIES
Notes payable (long term)454,800454,800
Long term accrued liabilities 389,550320,250
Total long term liabilities 844,350775,050
TOTAL LIABILITIES 4,170,3004,067,900
STOCKHOLDERS' EQUITY
Common stock 450,000450,000
Retained Earnings 2,387,5001,357,500
Total stockholders' equity 2,837,5001,807,500
TOTAL LIABILITIES AND STOCKHOLDERS EQUITY 7,007,8005,875,400
.............................
Income Statement items 20182017 Answers/Comments
Service Contract Revenues 9,200,0006,595,400 Increase in contracts
Service Contract Costs -6,503,100-4,957,800
Gross Profit 2,696,9001,637,600 Gross profit margin 2017:
Gross profit margin 2018:
General and Administrative Expenses -896,000-756,000
Operating Income 1,800,900881,600 Increase in profit - see above comment
Gain on sale of equipment 59,9007,700
Interest expense -69,500-70,800
Other expense -9,600-63,100
Income before taxes 1,781,700755,400
Taxes -451,700-300,900
Net Income 1,330,000454,500 Increase in net income from 2017-2018
Retained Earnings, Beginning Balance 1,357,5001,053,000
2,687,5001,507,500
Less: Dividends paid -300,000-150,000
Retained Earnings, Ending Balance 2,387,5001,357,500

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