COMM34 Evaluating Research Sources

In class activity

Names:

You and your partner work for an independent restaurant in downtown Kingston. Your owner has noticed a decrease in customers over the past few months and is looking for new ways to bring people into the restaurant. The business has a limited presences on social media, and the owner is considering expanding these efforts in order to reach potential new customers. Before she buys ad space on Facebook and Instagram, she has asked you to prepare a report on the effectiveness of social media advertising.

For this activity, you must identify one secondary research source and explain how it passes the Five Ws Test.

Remember: Secondary sources provide information about primary sources, which can include articles, books, reports, and websites.

Five Ws: Who, What, Where, When, and Why? (For each W, please write at least one full sentence)

Title of Source: _________________________________________________________________

Author(s): _____________________________________________________________________

Publisher (Where did this come from?): _____________________________________________

Date of publication: _____________________________________________________________

Who: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Where: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

When: ______________________________________________________________________________

____________________________________________________________________________________________________________________________________________________________

Why: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Bonus Question What would be a potential Primary source you could use for this report? (Remember, primary sources provide raw information and first-hand evidence. Examples include data, interview transcripts, and artifacts) ______________________________________

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________