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Comment on this statement. Explain why it does not make sense to assess the interitem consistency of this scale. The index of consumer sentiment toward
Comment on this statement. Explain why it does not make sense to assess the interitem consistency of this scale. "The index of consumer sentiment toward marketing described in the appendix is formative in nature
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International financial management
Authors: Jeff Madura
12th edition
1133947832, 978-1305195011, 978-1133947837
