| Report Purpose (Provides backup for Executive Summary) | The purpose of this report is to analyze the communication strategy of the charity Natural Conservancy of Canada or NCC no matter what channel they are using and provide the recommendation about the new communication strategy that they can use in the future. |
| Project Rationale/Context Summary (Why have you chosen this topic? What is the existing situation which requires this document to be written? ) | The purpose is to evaluate their current strategy of communication with actual clients and offer better options with new clients that can give great input for the growth of this charity organization. Identify new areas where NCC might depth and cover new conservations areas with support of government. Make the project known to the entire community, including citizens who could individually help to conserve the environment in Canada with their actions. |
| Report Deliverables (Identify your top 3 ideas about your topic that your team will discuss/research/present) | The Nature Conservancy of Canada (NCC) is a well-known charitable organization dedicated to the conservation and protection of ecologically significant lands in Canada. NCC was founded in 1962, and works to preserve natural habitats, rare species, and important ecosystems across the country. As a non-profit organization, the NCC relies on donations, grants, and support from individuals, corporations, and foundations. They offer various ways for individuals and organizations to contribute, such as through regular donations, planned giving, or corporate partnerships. This project was undertaken with the financial support of Environment and Climate Change Canada. |
| Report Benefits (What will be the benefit to your company/your team. Think beyond the grade!) | Increased awareness of Nature Conservancy Canada's work: By reaching a wider audience with their message, Nature Conservancy Canada can increase awareness of the important work that they do. This can lead to more people getting involved in conservation efforts and supporting Nature Conservancy Canada mission. Increased impact on the environment: By reaching more people and increasing their support, Nature Conservancy Canada can have a greater impact on the environment. They can protect more land, restore degraded ecosystems, and conserve species at risk. Increased donations and support: When people are aware of the work that Nature Conservancy Canada does, they are more likely to donate money or time to support their efforts. This can help Nature Conservancy Canada to continue their conservation work and protect more land and wildlife. |
