Communication takes many forms including advertising, personal selling, and public relations. In the digital world of today, the line between traditional advertising media and new digital media is often difficult to discern.

To keep up with changing times, advertisers and marketers often see themselves as content marketing managers whose key function is to manage all forms of marketing content. New media classification identifies four major categories: paid, owned, earned, and shared.

Review the following media descriptions and drop them onto the correct classification and click Submit.