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Communications has an average monthly contribution margin of $250 per customer and monthly fixed costs of $56,000. The Marketing Manager suggests running an online campaign
Communications has an average monthly contribution margin of $250 per customer and monthly fixed costs of $56,000. The Marketing Manager suggests running an online campaign for $3,500 per month to build more brand awareness and drive traffic to the company's website. If they run the new online campaign, how many new customers are needed to break even?
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Managerial Accounting
Authors: Ray H. Garrison, Alan Webb, Theresa Libby
12th Canadian Edition
1260193276, 978-1260193275
