Communispace case study

1. How is a Communispace community different from other marketing research options?
2. What are some of the business considerations related to choosing whether or not to offer WOM services?
3. What are some of the brand considerations related to choosing whether or not to offer WOM services?
4. Where do these two sets of consideration conflict?
5. How might you resolve those conflicts? Do the conflicts suggest other options?
6. What option would you choose? What facts would you use to support your choice?