Companies A and B are national in scale and both produce bath soap and shampoo. Company A's mission is to "Become the Largest Company in the Industry", while company B's mission is to "Improve People's Quality of Life".

The Questions: a. Do you agree with statement that although the missions of the two companies are different, it is very likely that the two companies will have similar/similar core values. Explain with some references according to Industry and Competitive Analysis.

b. Do you agree with statement that company B should have a mission like company A which tends to focus on optimizing sales/profits. Consultant Y stated that incorporating community/social aspects into the company's mission is irrational, considering that in the end the company's ultimate goal is to maximize sales/profits. Explain with some references according to Industry and Competitive Analysis.