Companies and organizations spend a great deal of time researching and deciding whether they should and how to distribute corporate donations both in terms of people and money. Companies donate in many ways including cash to local and national charities as well as through direct contributions. Write a summary detailing the decision-making and accounting implications on the following points ensuring both qualitative and quantitative points and explained.

1. The general intent of corporate giving and why it is important.

2. To Whom and how does the company provides corporate giving.

3. Company measurements and metrics for their return on corporate giving.