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Companies can appeal to the entire market with one marketing mix, concentrate on one marketing segment, or appeal to multiple markets with multiple marketing mixes.
Companies can appeal to the entire market with one marketing mix, concentrate on one marketing segment, or appeal to multiple markets with multiple marketing mixes. These examples emphasize a company's
marketing mix strategy.
SWOT strategy.
target market strategy.
marketing mix and target market strategy.
competitive advantage strategy.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
