Companies can transform unprofitable customers into profitable ones by managing customer relationships, which includes persuading them to use a greater scope of the company's products and services" (Atkinson et al., 2020). Today, the majority of businesses do track feedback from clients. A survey is sent by the business or a third-party market research firm to a recent customer or user of the business's goods and services. Customer loyalty is used in addition to customer satisfaction scores, which are essential. Customers that are loyal to a business are valued for a number of reasons, and loyalty may be clearly measured by real repeat purchase behavior. Businesses frequently provide coupons or discounts to loyal customers. "The performance management process is an ongoing series of meetings and check-ins between a manager and employee that plans, monitors, and reviews the employees objectives, long-term goals, and overall impact on the company" (Lovett et al., 2023). The 'The Plan-Do-Check-Act' (PDCA) Cycle for Process Performance' is used in our textbook. Plan, Do, Check, and Act is part of the PDCA Cycle. Deming concentrated on raising the quality of products and processes. Designing a facility such that it maximizes efficiency while minimizing expenses is crucial in the manufacturing industry. The most effective layout for a particular manufacturing business may vary depending on the sort of firm, despite the fact that there are many different layout variations accessible. Many different sorts of businesses, such as hospitals, banks, car repair shops, schools, libraries, colleges, and manufacturing facilities, can benefit from process layouts. In contrast to the process layout, the product layout. The product arrangement is an assembly line rather than having a separate area for each group of tools and materials. Depending on where the product is in the production process, the necessary equipment and supplies are placed at each part of the assembly line.

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