Companies have limited financial resources when it comes to spending advertising dollars. Recently, many companies have shifted their spending from print media to online media, especially advertising around social media. Yet, according to a Weebly survey, 62% percent of small business owners say their paid advertisements on Facebook are missing the target.

Take a screenshot of at least three different advertisements that are present in your social media channel (e.g., Facebook). Discuss whether or not these online advertisements are effective. What are the advantagesanddisadvantages of advertising this product/service online compared to other forms of media? Finally, if you were developing an online advertisement for this product, what would you do differently to possibly be more subtle?