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Companies hire salespeople to promote various products to influence consumers' purchasing decisions. Salespersons approach personal selling in many different ways. Think about a time when
Companies hire salespeople to promote various products to influence consumers' purchasing decisions. Salespersons approach personal selling in many different ways. Think about a time when you went shopping and were approached by a salesperson? Describe your experience, and explain why that company decided to utilize personal selling in its marketing
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