Question
Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience using the four characteristics. In your response to
Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience using the four characteristics. In your response to your class mates posting, Compare your service experience with that of a classmate. How do they differ?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
