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Companies should take a holistic approach to new product development. This means that the process should be OA. customer-centered, compartmentalized, and systematic O B.

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Companies should take a holistic approach to new product development. This means that the process should be OA. customer-centered, compartmentalized, and systematic O B. compartmentalized, sequential, and company-centered OC. compartmentalized, team-based, and company-centered D. customer-centered, team-based, and haphazard OE. customer-centered, team-based, and systematic

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