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Companies such as IBM, Walmart, and Google no longer focus solely on economic gain and, in their marketing strategies, they also consider the well -
Companies such as IBM, Walmart, and Google no longer focus solely on economic gain and, in their marketing strategies, they also consider the wellbeing of customers, the depletion atural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?
A The selling concept
B The product concept
C The production concept
D The marketing concept
The societal marketing concept
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