Companies use the big data accumulated in their systems to improve operations, provide better customer service, create personalized marketing campaigns based on specific customer preferences and, ultimately, increase profitability. Businesses that utilize big data hold a potential competitive advantage over those that don't since they're able to make faster and more informed business decisions, provided they use the data effectively.

In view of this, GDT Technology plans to venture into the Malaysia market for a targeted marketing system that uses the Internet by harnessing the Big Data Technology. GDT is planning to make a market research on the viability of the Malaysian market. You need to assist the marketing director for planning this market research.

Required:

a.Discuss the Importance of segmentation in market research

b.Suggest how the market can be segmented

c.What will be the sampling techniques that will be applied in this market survey, justify your selection

d.How the data to be collected for this market research

e.Suggest with the help of descriptive statistics and examples, how the management can determine the trend in the market when it comes to target marketing