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Companies use their brand names (e.g., Coca-Cola), image (Nordstrom), service (USAA insurance), and dealer networks (Caterpillar) to develop: O marketplace leverage. O none of these.
Companies use their brand names (e.g., Coca-Cola), image (Nordstrom), service (USAA insurance), and dealer networks (Caterpillar) to develop: O marketplace leverage. O none of these. 2.5 pts O a cost competitive advantage. O a product/service differentiation competitive advantage. O a niche competitive advantage.
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Finance For Freelancers Financial Intelligence
Authors: Andrew Holmes
1st Edition
1408101165, 978-1408101162
