Companies were hit hard in 2020 but there were businesses that adapted well! Read https://www.cnn.com/2021/04/25/business/business-success-post-covid/index.html

How have the macro/micro-environments changed in 2020-2021? Which forces within the macro and microenvironment have affected many companies? What do you think some of the characteristics of the companies in the article were that made them successful?