Company A and Company B are teaming up in a deal aimed at helping retailers meet e-commerce
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Question:
Company A and Company B are teaming up in a deal aimed at helping retailers meet e-commerce demand and compete with companies such as Amazon by sharing data across digital sales and distribution networks. Considering the companies intent to share resources, while remaining separate and independently controlled, this scenario illustrates:
A. a strategic alliance.
B. a joint venture.
C. exporting.
D. franchising.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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