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Company A collects data from past promotions and estimates the lift it achieves through different elements of the marketing mix. Baseline sales are $1,000,000. The
Company A collects data from past promotions and estimates the lift it achieves through different elements of the marketing mix. Baseline sales are $1,000,000. The product manager conducts the following spending plan: advertising ($100,000 expense) which provides an additive lift of 5.0%, and consumer promotion ($200,000 expense) which provides an additive lift of 35.0%. What are the projected sales? A. $1,000,000 B. $1,600,000 C. $1,400,000 D. $1,100,000
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