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Company A Company B ROE 2% 8% Profit Margin% 7% 4% TAT 1.7 3.0 ROA 11% 8.7% Generic Strategy? _ _ _ _ _ _

Company A Company B

ROE 2% 8%

Profit Margin% 7% 4%

TAT 1.7 3.0

ROA 11% 8.7%

Generic Strategy? _ _ _ _ _ _

Fill in generic strategy row above

How different are the two firms' financials?

How are they related to their strategies?

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