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Company A Company B ROE 2% 8% Profit Margin% 7% 4% TAT 1.7 3.0 ROA 11% 8.7% Generic Strategy? _ _ _ _ _ _
Company A Company B
ROE 2% 8%
Profit Margin% 7% 4%
TAT 1.7 3.0
ROA 11% 8.7%
Generic Strategy? _ _ _ _ _ _
Fill in generic strategy row above
How different are the two firms' financials?
How are they related to their strategies?
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