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Company A has a number of foreign market entry modes to choose from as they prepare to expand their operations to India. Compare the following
Company A has a number of foreign market entry modes to choose from as they prepare to expand their operations to India.
Compare the following three foreign market entry strategies that Company A could consider when entering India: joint ventures versus licensing versus countertrade. Evaluate, with reasons, which of the three foreign market entry strategies would be most suitable for Company A when entering India.
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