Company $($a Heading$)$: Describe in detail the company that you are using for the case study Your position: Describe what your job is with the company. I recommend you be the BIG Boss Chapter $1$: Introduction to Tourism Marketing a$.$ Explain how you'll use a societal orientation to compliment your marketing orientation b$.$ Explain your company's destination life cycle and how you'll help them rejuvenate Explain how you'll use each of the $5$ steps of the marketing process IV$.$ Chapter $2$: Service Characteristics a$.$ Explain the $4$ main characteristics of a service using your company's products b$.$ Explain how you will incorporate all $3$ types of Marketing for services Of the $7$ management strategies discussed; explain in detail the one you'll use most d$.$ Explain how you'll utilize the Service Quality Model to increase satisfaction