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Company A is contemplating the creation of a new-venture division in an embryonic industry. Why is a joint venture considered an appropriate method to enter
Company A is contemplating the creation of a new-venture division in an embryonic industry. Why is a joint venture considered an appropriate method to enter this new industry?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
