Efficiency ratios like inventory turnover and accounts receivable turnover play a significant role in the Cash Conversion Cycle (CCC) of a company. Let's delve into the concept: If a company manages to improve its efficiency ratios, specifically reducing its days' sales in inventory and days sales in recivable, it typically shortens its CCC. Now, consider a scenario where two companies operate in the same industry but have different CCCs due to varying efficiency ratios. What competitive advantages or disadvantages might each company experience as a result of their CCC differences? How does a shorter CCC impact a company's liquidity, profitability, and ability to invest in growth? Explain your opinion.