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Company ACE identifies 2 , 0 0 0 retail outlets frequented by members of its target market. Total category sales at these stores equals $
Company ACE identifies retail outlets frequented by members of its target market. Total category sales at these stores equals $ million. Of all the relevant retailers, carry Company Ls brands. Total category sales at these stores equals $ million. Which of the following is the most accurate interpretation of this data?
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Stores carrying ACE brands account for of category sales. Since these stores represent only of all relevant outlets, the brand is in the right retail stores.
Stores carrying ACE brands account for of category sales. Since these stores represent only of all relevant outlets, the brand is in the right retail stores.
Stores carrying ACE brands account for of category sales. Since these stores represent of all relevant outlets, ACE should consider moving its brand into other stores to improve sales.
Stores carrying ACE brands account for of category sales. Since these stores represent of all relevant outlets, ACE should consider moving its brand out of those stores to those with better access to the target market.
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