Company: ADIDAS

I. Strategic Alternatives

Format to use:

1. Can be current or revised objectives be met through more careful implementation of those strategies presently in use.

2. What are the major feasible alternatives strategies available to the corporation? what are the pros and cons of each? Can corporate scenarios be developed and agreed on? (Alternatives must fit the natural physical environment, societal environment, industry, and corporation for the next three to five years).

a. Consider stability, growth, and retrenchment as corporate strategies.

b. Consider cost leadership and differentiation as business strategies.