1. Question:Explain the various channel strategies that marketers use.
2. Can channel members prosper despite the existence of conflict in the relationship? Why or why not?
3. What kinds of marketing channel functions can be performed over the Internet? Why?
4. Common advertising appeals include savings, health, fear, admiration, convenience, fun and pleasure, vanity and social consciousness. Find two examples online of advertisements that use these appeals. You can search product web sites, YouTube or even your Facebook feed. Link to them or paste the URL here, so everyone can check them out. Analyze the ads and explain how they target the characteristic appeal that you chose. Then, for each product, choose a different appeal that might fit with it.