Company Alpha is financed with $1,000 of equity and $400 of debt and intends to undertake a project in an unrelated industry. They have identified Horizon Co. as a company in the new industry with $700 of equity and $300 of debt. Alpha Co. has a Beta of 1.3 whereas Horizon Co. has a Beta of 1.2. The risk-free rate is 4% and the average return on the market is 12%. The tax rate is 30%. Which of the following would be the project-specific discount rate for Alpha. when entering the new industry? (Show the working) A. 12.34% B. 10.25% C. 11.12% D. 13.42%