Company - Amazon

1.

Imagine your company wants to run a campaign to expand on current arrangements and

enhance the existing supply chain. Provide an example of a

business-to-business (B2B)

advertising campaign that your company could run, providing details on each of the following:

a)What is the goal of your campaign? Relate the goal to the current position in the

product life cycle and relevant strategies for your company.

b)

Describe the target market. What are specific characteristics of the businesses that you

are trying to reach with your campain

c)

In designing your message, what advertising approach (cognitive vs. emotional) and

message type will you use for your campaign? Identify which specific communications

media you would use to deliver your message and discuss why these would be effective

choices given your goal and target market.